Billions of people want the super brand religion

Today the world has 6.92 billion people. They all wake up and look for the sun in the sky. They also look up at super brands and aspire to belong. The future is bright for brands that evolve their buyers into passionate advocates. Loyal consumers who buy without question. These are consumers who are worth their weight in gold.

When a brand gets it right, loads of customers worldwide will be with you for life, and the business can grow kinetically.

But how far does this devotion go? Brands who curate movements benefit here significantly more than brands who build their business based on product messaging alone. Inspiring examples of this way of thinking include: Livestrong, Tom’s Shoes, the Ford Fiesta Movement, Decoding J-Z – Bing, K-Swiss Tubes and Kenny Powers, Harley Davidson, Honest Tea, IBM’s Smarter Planet, Pepsi with the ‘Refresh’ project, P&G’s Old Spice, Nothing ( http://nothing.org ), Naked Juice and Smart Car ‘Against Dumb mindless consumption’ (the last example was produced by my own agency StrawberryFrog) and on and on the list goes.

K-Swiss Tubes Run 100 – Silver/Brilliant Blue/Black | KicksOnFire.com

It is good to see brands that are known for a particular style developed in other areas of the game of tennis shoes. Although they have made sneakers in other parts of the game for some time, they are rarely notice. K-Swiss is seeking to change it a bit in the race tubes 100.

The sneaker has a mesh which is combined with synthetics. The shoe has also degraded as a color that goes from black to bright blue, silver. The midsole is white and rolled in a shoe that follows the color of the upper part.The shoe also includes amortization K-Swiss tubes. They are available now at Zappos.

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